Posted on

More businesses are proactively investing in cyber security defences

 

As more businesses take a proactive approach by investing in their cyber security defences, the trend is encouraging. However, statistics reveal that about half of small and medium-sized businesses still lack any cyber security measures.

If your business is one of them, it’s time to take action.

Cyber security might seem daunting, but it begins with a few straightforward steps. Here are some basics you can implement immediately.

Start by considering encryption and multi-factor authentication (MFA). Encryption acts like a secure vault for your data, ensuring that even if intercepted, your information remains unreadable without the encryption key.

MFA adds an extra layer of protection by requiring a second device, such as your phone, to verify your identity when logging in. Think of it as needing two keys to unlock a door instead of just one.

Using a password manager is another simple step. These tools generate long, random passwords for each account and remember them for you, making life easier while enhancing your business’s security.

Advanced monitoring tools offer additional protection. These tools function like security cameras for your digital space, continuously monitoring for suspicious activity. They alert you to any unusual occurrences, providing early warnings if something’s amiss.

Phishing scams are another threat to be aware of. These scams involve criminals attempting to deceive you into revealing personal information by impersonating trusted entities like suppliers or banks. Educating your team on recognising these scams is vital. If something seems off, it probably is.

Why is investing in cyber security crucial?

  1. Protects your data
  2. Avoids financial loss
  3. Builds trust with your customers and partners

Your business data is valuable, and protecting it safeguards your operations and reputation. Cyber attacks can be costly, not just financially but also in terms of time and resources. Prevention is ALWAYS cheaper than dealing with the aftermath of a breach. Additionally, demonstrating a commitment to security builds trust with your customers and partners, assuring them that their information is safe with you.

Investing in cyber security doesn’t have to be overwhelming. We are experts in this field and are here to help secure your business. Whether you need initial advice or a comprehensive security plan, get in touch.

Posted on

Is that Microsoft email actually a phishing attack?

You’re probably well aware of the dangers lurking in your email inbox, but have you ever thought that an email appearing to be from Microsoft could actually be a disaster waiting to happen?

Microsoft, a brand we all recognise and trust, has unfortunately become the top target for phishing scams. In these scams, cybercriminals send you an email with a dodgy link or file, aiming to nick your data.

While Microsoft isn’t at fault here, it’s crucial for you and your team to be extra vigilant for anything that looks fishy.

In Q2 of 2023, Microsoft took the lead as the most impersonated brand by scammers, making up a staggering 29% of all brand phishing attempts. This puts them well ahead of Google in second place (19.5%) and Apple in third (5.2%). Combined, these three tech giants are responsible for over half of all brand impersonation attacks.

So, what does this mean for your business?

Even though there’s been a noticeable uptick in fraudulent emails targeting Windows and Microsoft 365 users globally, being observant can go a long way in shielding you from identity theft and fraudulent activities.

While the brands being mimicked may change over time, the tactics used by cybercriminals often remain the same. They’ll use convincing logos, colours, and fonts, and their phishing scams often feature URLs that look almost identical to the real thing. However, a closer look will usually reveal typos and mistakes—dead giveaways of a phishing attempt.

One of the latest scams warns you of unusual activity on your Microsoft account and directs you to a harmful link. These links are crafted to snatch everything from your login details to your payment information.

And it’s not just tech companies that are popular targets. Many scammers have shifted their focus to financial services like online banking, gift cards, and e-commerce. Wells Fargo and Amazon also made it to the top five in Q2 2023, accounting for 4.2% and 4% of brand phishing attempts, respectively.

How can you safeguard your business?

The way to protect your business is more straightforward than you might imagine. The most effective defence against phishing is not just individual vigilance but also equipping your staff with the right training. Teach them to pause, observe, and critically examine emails for red flags such as inconsistent URLs, domains, and textual errors. By making sure everyone on your team knows what to look out for, you’re adding an extra layer of security against these types of attacks.

If we can help you keep your team aware of the risks, get in touch.

Posted on

Hybrid Work: Approaches for Business

Providing an insight into hybrid work strategies for organisations navigating the new normal. Drawing on recent research investigating the impacts of hybrid work—& suggested approaches for your business into the future.

80% of managers expect more flexible work arrangements post-pandemic

–Microsoft Annual Work Trend Index Report

Foster a holistic approach where all work functions come together reimagining how you engage with your customers, empower your employees and optimise business operations—all while cultivating innovation.

Download the Presentation

Geniosity will help you get the most out of hybrid work at your business — get in touch for a free consultation.Â