Beware these “too good to be true” Facebook ads

Ever found yourself mindlessly scrolling through Facebook when an ad suddenly appears, claiming to boost your business with cutting-edge AI tech? It’s tempting to click and explore, isn’t it?

Hold on a moment—that’s a major red flag!

Cybercriminals have been crafting Facebook ads that lure you in with promises of enhancing productivity and profits. The catch? The software they encourage you to download is actually malware.

Once this malicious software infiltrates your computer, the culprits gain access to your Facebook data, including your ad spending budget.

You might think, “I’d never fall for something so blatantly dodgy.” But let’s keep it real. When you’re multitasking as a small business owner, it’s all too easy to get caught up. These hackers are savvy; they disguise their fake offers well and hide malware on your computer, making it challenging to detect.

So, how do you safeguard yourself? Firstly, always question offers that sound too ideal—they usually are. Before clicking on an ad, do a quick Google search to authenticate the advertiser.

Most importantly, fortify your Facebook account’s security. Implement two-factor authentication, requiring a second device to confirm your identity during login.

While these cybercriminals are crafty, they’re not foolproof. For instance, the original malware had several Vietnamese keywords, which helped researchers expose the scam.

This serves as yet another compelling warning of the critical role cybersecurity plays. Running a business is a balancing act, and adding another layer of security might feel like one too many balls in the air.

However, consider this: would you rather invest a small amount of time now to secure your account or face the daunting task of handling a security breach later?

As the adage goes, “It’s better to be safe than sorry.” So, stay vigilant, secure your digital assets, and if you need help doing so, don’t hesitate to reach out.

3 ways AI makes almost any business task easier

In the rapidly changing landscape of technology, entrepreneurs like you are constantly searching for the next innovation to boost your competitive edge. Are you curious about how AI tools might lend a hand?

Introducing ChatGPT, or the Generative Pretrained Transformer if you prefer the technical term. It’s been the talk of the town all year! Created by OpenAI, this AI model crafts text that feels incredibly human. Imagine having an expert writer at your fingertips, ready to whip up content, respond to questions, or even pen emails at a moment’s notice.

But that’s not all – there’s a whole host of AI models out there, like Google’s Bard. Unlike ChatGPT (which can browse the web if you’re a Plus subscriber with the right settings), Bard has the ability to scour the internet for answers.

Some businesses have already dipped their toes into the world of AI, mainly for customer service and crafting content. But that’s like owning a Ferrari and only using it for the weekly shop. There’s so much more potential!

Here’s how an AI tool could put your business into overdrive:

  1. Stay Ahead with Trend Detection: Ever kicked yourself for missing out on the last big trend? With AI, you’ll be leading the charge, not trailing behind. Simply prompt it to “Provide a short analysis of the latest [insert your industry] trends,” and you’ll be armed with invaluable insights.
  2. Enhance Productivity with Keystone Habits: Boosting productivity is every business owner’s dream. With AI, you can delve into the latest research to elevate your work routines. Just ask for the “top 5 latest ways to [improve a specific area].” You might stumble upon a gem you’d never considered.
  3. Make Better Decisions through Easy Summaries: Need to explain [something complex]? Ask your AI to break it down for a 12-year-old. It’s a clever trick to get a clear and concise summary.

ChatGPT, Bard, and their counterparts aren’t just writing aides – they’re your hidden ace in the business game. It’s high time to take your metaphorical Ferrari out for a thrilling ride, beyond the mundane supermarket trips.

Curious about how AI might transform your business? Get in touch!

ChatGPT & the Future of AI for Business

AI

An online Artificial Intelligence chatbot has recently been making waves as a simple example of just how much AI is set to revolutionise business. You can read more about its simplicity and ease of use on our post –AI for Small to Medium Business with ChatGPT.

So, what can an AI Chatbot tell you about itself? Well, we asked it, via the simple text prompt and you can read the completely AI generated response below.

The Prompt: 

Can you please write an article about Chat GPT and the future of AI for business?

ChatGPT’s Reponse:

Artificial Intelligence (AI) has been a topic of interest for many years, but in recent years, its potential to transform the business world has become increasingly clear. One of the most exciting developments in this area is the rise of language models, such as Chat GPT. In this article, we will examine what Chat GPT is, how it works, and what its potential implications are for businesses in the future.

What is Chat GPT?

Chat GPT (Generative Pre-trained Transformer) is a language model developed by OpenAI. It is trained on vast amounts of text data, and its goal is to generate human-like text in response to input. Chat GPT can be used for a wide range of applications, including text generation, chatbots, language translation, and question answering.

How Does Chat GPT Work?

Chat GPT works by using a deep learning algorithm known as a Transformer. The Transformer uses a large neural network to analyze input text and generate an appropriate response. The neural network is trained on a massive dataset, allowing it to learn patterns in language and respond in a way that is coherent and relevant to the input.

The Potential Implications of Chat GPT for Business

The potential implications of Chat GPT for business are significant. Here are just a few of the ways in which AI and language models like Chat GPT are likely to impact the business world:

  1. Customer Service – Chat GPT can be used to create intelligent chatbots that can provide customers with quick, accurate, and personalized answers to their questions. This can lead to improved customer satisfaction and increased sales.
  2. Marketing and Sales – Chat GPT can also be used to create marketing and sales copy that is personalized and tailored to the needs of individual customers. This can lead to improved engagement and increased conversions.
  3. Knowledge Management – Chat GPT can be used to create knowledge management systems that allow employees to access information and resources quickly and easily. This can lead to improved efficiency and increased productivity.
  4. Content Generation – Chat GPT can be used to generate high-quality content, such as articles, reports, and even books, reducing the time and effort required to produce such content.

Conclusion

In conclusion, Chat GPT and the rise of AI language models is likely to have a profound impact on the business world. From customer service and marketing to knowledge management and content generation, the potential applications of this technology are vast and exciting. As businesses embrace these technologies, they will find themselves better equipped to compete in the fast-paced digital landscape of the future.

-ChatGPT (2022)

As a simple example the above text, which we have not edited or changed, demonstrates the current potential uses of AI for your business now. As AI growth is exponential, we can only expect more impressive advancements, more quickly.

Implement AI and machine learning into your business with Geniosity. 

It is an interesting time to be involved in technology- let us assist you in navigating the tech landscape and grow your business by getting in touch today!

Read More:

Artificial Intelligence (AI) for Small to Medium Business with ChatGPT

ChatGPT image

The implementation of Artificial Intelligence and machine learning for small to medium businesses is becoming more accessible all of the time. Still, for many people, the concept of AI has remained something of an abstract idea. 

For most people engagement with AI usually forms part of a larger system- AI as part of an overall device or as part of a larger service. For example voice assistants within our phones or home smart speakers; and much of the cloud-based software that we use daily is implementing AI in some way. 

Recently, controversy has pushed AI Art to the forefront with the ability for people to generate complex and detailed artworks using just text prompts using platforms such as Midjourney and Stable Diffusion.  

ChatGPT image

One recent breakout service- ChatGPT, has garnered a lot of attention for its accessibility and ease of use. You simply log-in (free of charge) and start interacting with the AI with simple text. For example:

Write a blog article about ‘5 top tips to save with our accounting service’ 

Or

Write an article about skincare for an audience in Newcastle NSW

Or

Write a program outline for a 2 hour mindfulness workshop

If you are wondering how AI can save your business time and money then try it out- the results will amaze you! While implementation into your current systems and software is possible through APIs, the web interface has no tricky coding language or prompts to learn. It is a great way to test out the use of artificial intelligence for your businesses content creation.

Does this remove the need for experts and content creators? We don’t think so, but it does give your team the capacity to create more content without adding extra business resources. 

The results from ChatGPT and others can be a little hit and miss and most content will require some tweaks and adjustments but it can provide an excellent starting point for busy teams.

At the time of writing, Google has just announced its own ChatGPT rival Bard which is also worth a look.

It is an interesting time to be involved in technology- let us assist you in navigating the tech landscape and grow your business by getting in touch today!

We asked ChatCPT to tell us about itself, This is what it had to say: